SpyderBot Documentation

Brand Insights Dashboard

The Brand Insights dashboard is the core of SpyderBot. It provides a full GEO (Generative Engine Optimization) report for your brand and competitors, based on how AI systems generate responses.

What you can analyze

With Brand Insights, you can:

  • Measure how often your brand is mentioned
  • Compare your visibility against competitors
  • Analyze how your brand is positioned in AI-generated answers
  • Understand sentiment and context
  • Identify gaps where competitors outperform you

What makes this different

Traditional tools analyze:

  • Rankings
  • Keywords
  • Traffic

Brand Insights analyzes:

How AI systems choose, compare, and present brands in answers

This creates a new type of insight:

AI-native competitive intelligence

Key metrics

Brand Insights is powered by key metrics such as AI Visibility Score and Share of Voice.

Key areas in Brand Insights

1. Brand Mentions

Shows how frequently your brand appears in AI-generated responses.

Use this to:

  • Understand overall visibility
  • Track presence across prompts

2. Competitive Comparison

Compare your brand with competitors.

You can see:

  • Who appears more frequently
  • Where competitors dominate
  • Where your brand is missing

3. Positioning in AI Responses

Analyze how your brand is presented:

  • Top recommendation vs secondary mention
  • Included vs excluded
  • Context of mention

4. Sentiment & Framing

Understand how AI describes your brand:

  • Positive vs neutral vs negative
  • Strengths highlighted
  • Weaknesses implied

How to interpret your data

Case 1: Low mentions

If your brand appears rarely:

-> Your visibility in AI search is limited

Action:
Focus on increasing coverage across key prompts

Case 2: Competitors dominate

If competitors appear more often:

-> They are better represented in AI knowledge sources

Action:
Analyze competitor positioning and identify gaps

Case 3: Weak positioning

If your brand appears but not as a top recommendation:

-> Your authority or relevance may be weaker

Action:
Improve clarity and strength of your positioning

What to check first

When you open Brand Insights:

  1. Are you being mentioned?
  2. Who appears more than you?
  3. In which prompts are you missing?

Why this matters

AI systems increasingly influence user decisions.

If your brand is not mentioned:

You are invisible in AI-driven discovery

Next step

=> Use LLM Tracking to understand how your website contributes to these results.