SpyderBot for E-commerce

• "What are the best products for X?"
• "Which brand should I choose?"
• "Top alternatives for Y"

AI systems generate answers — and decide which products are included.

If your product is not mentioned, it does not exist in that decision.

Key challenges

E-commerce brands face:

• Products not appearing in AI recommendations
• Competitors dominating buying queries
• No visibility into how AI selects products

How SpyderBot helps

1. Track product visibility in AI recommendations

Use Brand Insights to:

• See which products and brands are mentioned
• Identify missing products in key queries
• Monitor competitor dominance

2. Identify high-intent buying gaps

Find queries where:

• Users are ready to purchase
• Competitors are recommended
• Your product is missing

=> These represent direct revenue opportunities.

3. Analyze competitor positioning

Understand:

• Why competitors are selected
• How they are described
• What makes them preferred

4. Optimize product discovery

Use insights to:

• Improve product and category pages
• Align content with AI-driven queries
• Strengthen positioning in comparisons

Example

A user asks:

"What are the best tools/products for X?"

If your product is not included:

-> You are excluded from the buying decision

SpyderBot helps you:

• Detect the gap
• Understand competitors
• Improve your presence

What success looks like

• Your products appear in AI recommendations
• You are included in comparison lists
• Your visibility increases in high-intent queries

Next step

=> Use Increase Mentions Playbook to expand your presence