SpyderBot Documentation

Google Analytics (GA4) Integration

SpyderBot allows you to connect your Google Analytics (GA4) account to enrich your AI visibility data. This integration helps you understand how AI-driven traffic behaves on your website.

How it works

SpyderBot connects to your GA4 property via a secure API connection.

You simply:

  • Select your GA4 account
  • Approve access
  • Choose the relevant property

=> No manual tagging or configuration is required.

What you get

With GA4 integration, you can:

  • Analyze traffic influenced by AI systems
  • Understand user behavior from AI-driven sessions
  • Improve attribution and visibility analysis

What data is used

SpyderBot only processes:

  • Aggregated analytics data
  • Behavioral signals relevant to AI traffic

=> SpyderBot does not access or modify your GA4 configuration.

When to use GA4 integration

Use this integration if you want to:

  • Measure the impact of AI visibility on traffic
  • Understand how users from AI sources behave
  • Connect GEO insights with real business outcomes

Important note

  • GA4 integration is optional
  • SpyderBot only accesses data after explicit authorization

Next step

=> You can also connect Google Tag Manager or use Script integration