SpyderBot Documentation

AI Visibility Score

AI Visibility Score measures how visible your brand is across AI-generated responses. It reflects how often and how prominently your brand appears when users ask relevant questions to AI systems.

What this metric represents

AI Visibility Score is a high-level indicator of your presence in AI search.

It combines multiple observable signals, including:

  • Frequency of mentions
  • Relative position in responses
  • Coverage across prompts

=> The goal is to provide a single, directional metric for tracking visibility over time.

Why it matters

In AI search, users often rely on generated answers instead of browsing multiple links.

If your brand does not appear:

You are not part of the decision-making process

AI Visibility Score helps you quickly understand:

  • Whether your brand is visible
  • Whether your visibility is improving or declining
  • How you compare to competitors

How to use it

Use AI Visibility Score to:

  • Track overall performance over time
  • Benchmark against competitors
  • Identify major changes in visibility

How to interpret changes

Increase in score

  • Your brand is appearing more frequently
  • Your positioning may be improving

=> Action:
Identify which prompts or areas are driving growth

Decrease in score

  • Your brand is appearing less often
  • Competitors may be gaining visibility

=> Action:
Review Brand Insights to identify gaps

Important note

AI Visibility Score is an aggregated metric.

It should not be used in isolation.

=> For deeper analysis, combine it with:

  • Brand Mentions
  • Share of Voice
  • AI Citation

Next step

=> Explore LLM Share of Voice to understand your position relative to competitors.