LLM Share of Voice

What this metric represents

This metric answers:

"Out of all brands mentioned, how often is yours included?"

It is calculated based on:

• Mentions of your brand
• Mentions of competitors
• Distribution across prompts

Why it matters

In AI-generated answers, users are often presented with:

• Lists of tools
• Comparisons
• Recommendations

If your share of voice is low:

Your competitors are dominating the conversation

How to use it

Use LLM Share of Voice to:

• Benchmark against competitors
• Identify dominant players in your category
• Track competitive shifts over time

How to interpret

High share of voice

• Your brand is frequently included
• You are part of key AI responses

=> Action:
Strengthen positioning to become top recommendation

Low share of voice

• Your brand is missing or underrepresented

=> Action:
Identify which competitors are replacing you

Uneven distribution

• Strong in some prompts, weak in others

=> Action:
Focus on gaps across missing use cases

Important note

Share of Voice does not indicate quality of positioning.

A brand can appear frequently but not as a top recommendation.

=> Combine with:

• AI Visibility Score
• Brand Mentions

Next step

=> Explore Brand Mentions to understand how often your brand appears.