SpyderBot Documentation

Frequently Asked Questions

This section answers common questions about how SpyderBot works, what data it uses, and how to interpret results.

General

What is SpyderBot?

SpyderBot is a GEO (Generative Engine Optimization) analytics platform that helps you understand how your brand appears in AI-generated responses across systems like ChatGPT, Gemini, and other LLMs.

What problem does SpyderBot solve?

SpyderBot helps answer two key questions:

Why are competitors mentioned in AI answers instead of you?
How are AI systems discovering and interpreting your website?

How is this different from SEO tools?

Traditional SEO tools focus on rankings and keywords.

SpyderBot focuses on:

AI-generated answers
Brand mentions
Competitive positioning inside AI systems

Data & Accuracy

Where does SpyderBot data come from?

SpyderBot analyzes:

AI-generated responses to real-world prompts
Signals related to how your website is accessed and interpreted
Optional integrations (e.g., GA4, GTM) if you connect them

Does SpyderBot access my data without permission?

No.

All integrations require explicit user authorization
You control what data is shared
SpyderBot does not modify your systems

Is the data real or simulated?

SpyderBot uses real AI responses and observable patterns.

It does not rely on assumptions or static datasets.

Why do results change over time?

AI systems are dynamic.

Changes may occur due to:

New content
Model updates
Shifts in user queries
Competitor activity

=> Focus on trends rather than single snapshots.

Brand Insights & Metrics

Why is my brand not showing in AI results?

Common reasons include:

Weak association with the category
Limited coverage across key prompts
Competitors having stronger positioning

=> Use Brand Insights to identify specific gaps.

Why do competitors appear more often?

Competitors may:

Be more clearly associated with the topic
Have stronger positioning
Appear more consistently across prompts

What does AI Visibility Score mean?

It is a high-level metric that reflects your overall presence in AI-generated responses.

It should be used to track trends, not as a standalone indicator.

What is Share of Voice in AI?

It measures your visibility relative to competitors.

A low share means competitors dominate AI responses.

Why do I have mentions but low visibility?

Your brand may appear:

In lower positions
Less prominently
In fewer high-impact prompts

=> Visibility depends on both frequency and positioning.

Tracking & Integrations

Do I need to install the script to use SpyderBot?

No.

SpyderBot can analyze AI responses without installation.

However, installing the script improves:

Tracking accuracy
Coverage across your site
Insight depth

What is the difference between script and GA4 integration?

Script -> captures signals directly from your site
GA4 -> provides additional behavioral data

=> Script = primary
=> GA4 = optional enhancement

Can I use SpyderBot without GA4?

Yes.

GA4 is optional.

How long does setup take?

Script installation: a few minutes
GA4 connection: instant after approval
First insights: available shortly after setup

Results & Expectations

How long does it take to see results?

Initial insights appear quickly.

However, improvements in visibility may take time depending on:

Content changes
Competitive landscape
AI system updates

Can SpyderBot guarantee rankings in AI?

No.

AI systems are not directly controllable.

SpyderBot helps you:

Understand patterns
Identify opportunities
Improve your position

What should I focus on first?

Start with:

Brand Insights
Identify missing prompts
Compare with competitors

What is the fastest way to improve?

Use:

=> Increase Mentions Playbook
=> Improve Visibility Playbook

Security & Privacy

Is my data secure?